Charleston, SC – South Carolina Farm Bureau Federation (SCFB) Promotion and Education Division Director Reginald (Reggie) Hall, of Columbia, SC was presented the “Reuben Brigham Award” Wednesday by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) during its annual international conference in Charleston, SC. The award recognizes an individual outside of ACE who has made a major contribution in the field of agriculture, natural resources, or life and human sciences at the regional, national or international level.
Hall, a broadcast journalist and communications professional since 1974, was nominated for the 68-year-old Reuben Brigham Award by ACE state representative and retired Clemson University Public Service and Agriculture Communications Director Debbie Dalhouse. After receiving the award Hall said, “It is humbling to be listed among the ‘who’s who’ in agricultural communications and to be among honorees who work for organizations like CNN, Farm Journal, Farm Press, Successful Farming, the Washington Post, the Miami Herald, the Associated Press, United Press International, and other very well respected organizations.”
Hall’s first agriculture communications job was in 1985 as Press Secretary for the SC Commissioner of Agriculture where he helped coordinate “Operation Hay-lift” activities in response to the severe drought of 1986. He joined the SCFB Federation staff in 1998. In his current role, Hall advises SCFB members and staff in communications, promotion, and education strategies; coordinates the organization’s long-range and short term strategic planning initiatives; is a senior advisor to the Farm Bureau president and management team; and disseminates information through coordinated activities and communications with local, regional, and international news organizations. Hall is also the primary spokesman for the Federation, and he produced, wrote, directed, shot, and hosted a number of “Voices of Agriculture” television programs for the RFD-TV network.
In 1999 Hall was appointed by SC Governor Jim Hodges to co-direct a series of three Governor’s Summits on Agriculture (2000-2002). Hall said, “Those strategic planning initiatives set the ground work for monumental changes in laws and regulations enabling South Carolina’s family farmers to better conserve natural resources and to operate as unencumbered as possible in South Carolina. I’m proud of our accomplishments.”
In 1987, Hall was recognized for his community and professional service as a Distinguished Alumnus of the Year by the USC College of Applied Professional Sciences. He received his Bachelor’s Degree in Interdisciplinary Studies from USC in 1982.
After receiving his Masters in Media Arts Degree from the University of South Carolina in 1993, he was employed by the University as an adjunct faculty member where he taught a required media management course for Media Arts undergraduates for 12 years. Hall completed all the course work required by the University of Phoenix On-line for his Doctor of Management in Organizational Leadership degree and is currently ABD.
In the past, Hall has been on the board of directors and president of the South Carolina Chapter of the International Association of Business Communicators (IABC), board member and president of the SC Agricultural Relations Council, board member and secretary/treasurer of the national Ag Relations Council, and he is currently on the board and secretary/treasurer of the SC Advocates for Agriculture Foundation.
He conducts professional development, communications, and media workshops around the country and is a past member of the American Farm Bureau Public Relations Task Force, was on the Friends of Agriculture Board of Directors, past President of the International Television Association, a graduate of the SC Executive Institute, was the Management Employee of the Year at the SCDOT where he managed a number of divisions as deputy chief of staff, and he is listed in “Who’s Who” publications Entertainment in America and Managers and Executives in North America.
Hall’s broadcast career was spent at WFBC-TV Greenville, SC (now WYFF-TV); WGXL-FM radio Laurens/Greenville, SC (now WSSL-FM); WLTX-TV and WOLO-TV Columbia, SC. He was also a longtime co-host of the annual Midlands area Labor Day Muscular Dystrophy Association telethon and is an occasional host for SC-ETV pledge drives.
The award is given in memory of Reuben Brigham who was instrumental in establishing a formal communications network among the Federal (Agriculture) Extension Service offices around the country in the early 20th Century. Brigham traveled the nation, conferring with editors and directors and helping states develop their own editorial offices as separate units.
The last Reuben Brigham Awards were presented to Max Armstrong, Farm Progress Director of Broadcasting in 2013 and Vince Patton, Producer and reporter for “Oregon Field Guide” on Oregon Public Broadcasting in 2014. More information about the award and ACE can be found at www.aceweb.org.
The SC Farm Bureau Federation is a non-profit membership organization with 100,000 member families. SCFB celebrates and supports family farmers, locally grown food, and rural lands through legislative advocacy, education, and community outreach. The grassroots membership alliance includes everyone from foodies and fishermen to lawyers, restaurateurs, entrepreneurs, community leaders, and of course, farmers. In addition to celebrating and supporting farmers, food, and rural lands, our members enjoy an array of member benefits. To learn more about Farm Bureau log onto www.scfb.org.